An unflinching new play about sex, power, and the economics of attention, ROLEPLAY is written and performed by award-winning creative Hannah Reilly, and directed by Paige Rattray. Bold, provocative and darkly funny, it premieres at the Edinburgh Fringe Festival from 6 – 31 August at Summerhall.
After supporting ROLEPLAY during its development at Belvoir St Theatre, we’re delighted to be building on that journey by co‑producing its world premiere with Francesca Moody Productions, the Olivier Award‑winning company behind Fleabag, Baby Reindeer and Weather Girl, which all began at Edinburgh Fringe before achieving international success on stage and later on screen.
In an era dominated by influencer culture, subscription platforms and the monetisation of identity, ROLEPLAY taps into one of the most urgent cultural conversations of the moment. As debates around feminism, agency and online economies continue to shape global discourse, the show offers a sharp and timely lens on what it means to be visible — and at what cost.
| Writer | Hannah Reilly |
| Director | Paige Rattray |
| Producers | Francesca Moody Productions and Global Creatures |
Further creatives to be announced soon.
ROLEPLAY follows a broke feminist podcaster who rebrands as a provocative ‘slutfluencer’ in pursuit of fame, only to lose herself in the performance. Hilarious, gripping and surreal, the show is a razor-sharp interrogation of modern sex, womanhood and the commodification of feminism in the age of the personal brand.
Diving headfirst into the contradictions of contemporary feminism, where empowerment, sexuality and capitalism collide, ROLEPLAY interrogates the pressure to package identity as content, exposing the blurred boundaries between agency and exploitation, performance and reality. Urgent and unsettling, it explores the rise of personal branding in a culture where intimacy is monetised and authenticity is carefully curated – from podcast culture to influencer economies – capturing a generation navigating visibility, power and consent in an increasingly performative world.
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