Global Creatures Join Gatsby: An American Myth with David Cromer Attached to Direct

Producers Amanda Ghost and Sir Len Blavatnik for Unigram/Access Entertainment announced today that Gatsby: An American Myth, the brand-new musical stage adaptation of the legendary F. Scott Fitzgerald novel, will be directed by Tony Award® winner David Cromer and that Tony Award® winner Carmen Pavlovic will join the team as producer and general partner on behalf of Global Creatures. This announcement comes during the centennial anniversary of the novel’s publication.

A reading of Gatsby: An American Myth is planned in London for this week, with further plans for the musical to be announced soon.

“This is one of the most elemental stories of the American Dream and its dark underbelly. Gatsby continues to resonate because it speaks to ambition, illusion and the cost of longing.” said Cromer. “To build upon the extraordinary work of Florence Welch and Martyna Majok is both a privilege and a thrilling challenge. Their artistry has created a world that is haunting, poetic and deeply human. I’m honoured to collaborate with them to bring this next chapter to life.”

In a statement the producers said, “We are thrilled to welcome David Cromer to this very special work. David is one of the most sought-after directors working today. His artistry and visionary approach to storytelling are both distinctive and inspiring. Alongside the remarkable talents of Florence Welch and Martyna Majok, this team promises to be an exceptional creative force.”

Gatsby: An American Myth features music and lyrics by Florence Welch, eight-time Grammy Award-nominated international rock star of Florence + the Machine and a book by Pulitzer Prize® winner Martyna Majok.

Gatsby: An American Myth premiered at the American Repertory Theater at Harvard University on June 5th 2024.

DAVID CROMER (Director) New York credits include Dead Outlaw, Good Night, and Good Luck; The Antiquities; The Counter; I’m Almost There; Prayer for the French Republic; Camp Siegfried; A Case for the Existence of God; The Sound Inside; The Band’s Visit; The Treasurer; The House of Blue Leaves; Brighton Beach Memoirs; Nikolai and the Others; The Effect; When the Rain Stops Falling; Tribes; Adding Machine; Our Town; and Orson’s Shadow. For his work he has received the Tony Award, the Drama Desk, three Obie Awards and three Lucille Lortel awards, and in 2010 he was named a MacArthur Foundation fellow.

UNIGRAM is a film, theatre, and music production company launched by entertainment executive and producer Amanda Ghost, film and TV producer Gregor Cameron, and backed by Sir Len Blavatnik’s Access Industries. UNIGRAM also creates, produces, and supervises original movie and theatre scores, including Lee Daniels’ 2021 Grammy and Golden Globe Winning feature The United States Vs. Billie Holiday and the cast album for the 2020 fourteen Tony Award-nominated smash hit Broadway musical, Moulin Rouge! The Musical. UNIGRAM’s latest feature film, Tetris, tells the tumultuous backstory of one of the best-selling video game franchises of all time. Co-produced with Matthew Vaughn’s MARV Studios for Apple TV+, the film stars Taron Egerton (Rocketman, The Kingsman franchise) and is directed by Jon S.Baird (Filth, Stan & Ollie). Tetris premiered at SXSW in 2023 and is available to stream on Apple TV+. UNIGRAM produced Mad About The Boy (2023), a documentary directed by Barnaby Thompson, filled with never-before-seen footage of the legendary Noël Coward. It features a modern reproduction of the eponymous song “Mad About the Boy,” written by Coward in 1932, performed by Adam Lambert and produced by Amanda Ghost. In theatre, UNIGRAM is producing ‘Gatsby’, a musical based on the iconic novel by F. Scott Fitzgerald which world-premiered at the American Repertory Theater in 2024. Music and lyrics by international star Florence Welch of Florence + The Machine and book by critically acclaimed playwright Martyna Majok.

ACCESS ENTERTAINMENT is owned by Sir Leonard Blavatnik and led by Danny Cohen. It invests globally in high-quality film, television, theatre, and digital content. Investments in film include the Oscar and BAFTA-winning Conclave and the Oscar and BAFTA-winning The Zone of Interest. Access Entertainment owns the Theatre Royal Haymarket and invests in plays and musicals, including the Tony and Olivier award-winning The Picture of Dorian Gray starring Sarah Snook which debuted on Broadway in March 2025. Access Entertainment also invests in a range of digital businesses across the creator economy, digital art, and mobile games. These include Lightroom, the immersive entertainment venue which launched with shows created by David Hockney and Tom Hanks. Other digital investments include Tripledot Studios, the leading mobile games maker that was named by the Financial Times as the fastest growing company in Europe in 2023 and included in Bloomberg’s 2025 list of 25 startups to watch.